What is the value of financial information and financial analysis?
The goal of financial analysis is to evaluate the degree to which
a company’s financial information captures its
underlying business reality. In other words, financial analyses use to assess
the performance of a company in the context of goals and strategy.
Financial analysis is a valuable activity. It is not only determines the competitive advantage of a company, but also identifies red flags or potential fraud of financial statement. However, the results from analysis only let us draw conclusions about how a company has developed thus far. The figures and ratios that we obtain do give us an overview, but figures are not everything.
Financial data and non-financial data need to be interacted to forecast events, optimise operations and determine strategy. Therefore, a company's strategy and business model need to be known first in order to interpret the financial ratios and then uses the financial ratios and information to forecast its Future Financial Statements.
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